Clear Channel Radio and Relativity Media Partner to Create Unique Integrated Programs for Films.

Clear Channel Communications, the leading media company in America with more reach in the U.S. than any radio or television outlet, and Relativity Media, a next-generation studio that focuses on creating, financing and distributing entertainment content and intellectual property across multiple platforms, announced they have entered into an unprecedented multi-media agreement to promote a number of major film releases over the next 12 months.

KIIS-FM radio show "On-Air with Ryan Seacrest" host Ryan Seacrest, in partnership with Clear Channel Radio, helped orchestrate this innovative relationship with Relativity Media, which is designed to drive box office sales and promote upcoming entertainment properties by tapping into Clear Channel's monthly reach of 237 million in a creative and compelling manner.

The companies officially kicked off their collaboration with the promotion of the film Limitless, starring Bradley Cooper, Abbie Cornish and Robert De Niro, which finished #1 at the box office during its opening weekend with a 25% lead over that weekend's #2 film and 43% over the other weekend openers. "For Limitless, we feel the Clear Channel promotion significantly impacted our awareness and helped drive our successful opening weekend," said Ryan Kavanaugh, CEO of Relativity Media.

Clear Channel offers an unparalleled variety of cross-platform media assets. For Limitless, the companies leveraged the film's Limitless theme and the star power of Bradley Cooper to serve as a catalyst for interest in the movie. These included custom interviews with exclusive insight into the film; "limitless" music hours that indicated 'you're listening to the Z100 limitless music hour sponsored by Limitless'; social media integration on station Facebook pages offering listeners the chance to win Limitless music; rich media overlays featuring Bradley Cooper walking onto home pages to promote the film; countdown clocks both on-air and on-line to provide high frequency reminders to the listeners and more.

The campaign was executed across a broad combination of Clear Channel's assets, including national radio programs like "On-Air with Ryan Seacrest" and dozens of top-rated local radio station programs like Boy Toy Jesse's show on KIIS-FM in Los Angeles and Elvis Duran's show on Z100 (WHTZ) in New York. Also included were digital and mobile ad units, digital outdoor billboards in strategic locations around the country like Times Square, and national and local commercial inventory.

Relativity Media provides filmmakers and talent to create exclusive content that will be shared with Clear Channel's listeners and viewers, both digitally and on-air.

With a national footprint across 150 cities and appealing performance against the coveted 18-34 movie-going audience, Ryan Seacrest also serves as a significant cornerstone to the deal, offering unique multi-media platforms - including "On-Air with Ryan Seacrest," "AT40" and ryanseacrest.com -- which will distribute compelling content featuring A-list Hollywood actors and actresses.

Kavanaugh added, "As the consumer looks more and more to digital and interactive content, Clear Channel's cross-platform deal is a critical step in providing Relativity a direct link to its movie-going audience. Ryan Seacrest really envisioned this integrated partnership, and brought together all of the Clear Channel assets, people, and venues. Without his leadership, this deal would have never happened."

"Both Kavanaugh and Seacrest understood immediately the impact of leveraging Clear Channel Radio's portfolio of media assets and their vision was instrumental in developing this partnership," said Bob Pittman, Chairman of Media and Entertainment Platforms for Clear Channel Radio. "We look forward to developing even more creative campaigns going forward that will drive attendance for Relativity releases."

"Relativity Media is an ideal partner because of its interesting and compelling content offerings. I think we've only scratched the surface on the possibilities of blending between the studios and our digital and terrestrial platforms," said Ryan Seacrest. About Clear Channel Radio With 237 million monthly listeners in the U.S., Clear Channel Radio has the largest reach of any media company in America. Clear Channel radio serves 150 cities through 850 radio stations. The company's radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet, at iheartradio.com and on the iheartradio mobile application on iPads and smart phones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB:CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com. About Relativity Media, LLC Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets. Relativity owns and operates Rogue, a company that specializes in the production and distribution of films targeted to the 13-25 year old audience. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com. Relativity also owns and operates RelativityREAL, Relativity's television arm, which is currently producing 14 series and more than 20 pilots including "Police Women" for TLC, "Coming Home" for Lifetime, and "The Great Food Truck Race" for The Food Network.

To date, Relativity has committed to, produced and/or financed more than 200 motion pictures. Released films have accumulated more than $15.0 billion in worldwide box office revenue. Relativity's recent films include Salt, Despicable Me, Grown Ups, Charlie St. Cloud, Dear John, It's Complicated, Zombieland, Couples Retreat, Get Him to the Greek, Robin Hood, and, most recently, The Fighter, Little Fockers, James Cameron's Sanctum in 3D, Season of the Witch, Take Me Home Tonight, Limitless, and The Social Network. Upcoming films for Relativity include Immortals, Shark Night 3D, Hop, Bridesmaids, and Cowboys & Aliens. 36 of the company's films have opened at No. 1 at the box office. Relativity films have earned 60 Oscar[R] nominations, including nods for Nine, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma, The Wolfman, The Social Network and The Fighter. 55 of Relativity's films have each generated more than $100 million in worldwide box-office receipts.

Keywords: Clear Channel Communications, Digital Radio, Electronics.

This article was prepared by Electronics Newsweekly editors from staff and other reports. Copyright 2011, Electronics Newsweekly via VerticalNews.com.